MISSION, VISION AND VALUES
Mission: The activity is aimed at designing, producing and marketing industrial compact vehicles that represent a market niche, aspiring to be the global leader on the market that competes.
Vision: Get the global leadership at the market segments in which AUSA competes.
Values: AUSA is looking to be close to the customer and a source of value creation with excellent products and services that exceed user expectations.
We have some specific values of the company and the product:
VALUES OF THE COMPANY:
Competitive: Customer satisfaction with the maximum contribution of value to make the company profitable.
Innovative: A company with ability to develop products, services and processes differently and better than what exists in the market.
Family Business: Will remain a family business. The family is involved in management to ensure business continuity in the long term.
Leader: Products and services that stand out in the market for their excellence.
Integrative: Teamwork. The team is involved with the strategy. Suppliers and distributors are committed to AUSA.
Future: Search profitability and sustainable growth. Reinvest in innovation and human resources to provide more customer value, thus achieving a virtuous cycle that ensures the future of the company.
VALUES OF THE PRODUCT:
Economic value: Functional and efficient products that provide high return on investment.
Innovation: Products and services with competitive advantages that are widely recognized by customers.
Robustness: Simple designs for durability and strength, even in the most extreme conditions.
Ergonomics: Products designed for ease of use, to ensure comfort and reduce operator fatigue for increased productivity.
Safety: Products designed to minimize the risk of use.
Ecology: Respect for the environment.