The innovation culture
AUSA understands that innovation is a must in order to keep the leadership and to boost the company to the future, as the founder and Honorary President Maurici Perramon says. He knows that innovation is the only truly competitive advantage to go into a everyday more changing and demanding market
For AUSA, innovation is to develop excellent products and services that exceed customer expectations and provide high added value.
AUSA realized in 2001 that well defined innovation procedures were more profitable for the company. It made AUSA go further on the systematization, defining numerous types of innovation, creating a structure to perform the changes and starting up a structured innovation processes.
There are 3 key factors to innovate:
- The organization of innovation does not depend on a single person.
- The organization of innovation does not affect the daily operations of the company.
- Innovation must be done by everyone in the company.
Knowledge management and available information is the key to the generation of good ideas for AUSA.
The first step, prior to the generation, is to publicize and educate the staff on what criteria is used to consider an idea as good and in line with the strategy of the company. People at AUSA knows well this strategy in its fundamentals and it maintains a high motivation reinforced by the company’s feedback about their ideas.
In order to have an especially strong corporate personality and emotional capital innovation is highly needed. These are the only competitive advantage that can not be copied, unlike products, quality and service.
The management and owners of AUSA use a holistic approach in order to build an innovation culture that strengthens the entrepreneurial spirit of the original founders of the company with modern management systems. It is this set of factors which allows AUSA to keep innovating continuously as a basis for achieving sustainable results over time.
The value of the team
Undoubtedly, companies are made by people, and in the philosophy of AUSA people are the main driver of their evolution and successes achieved year after year that the company reaps.
The personal and professional development of the AUSA team is one of the goals of the HR department. A set of policies have been defined and included in the management model, called “Plà Xispa”, which aims to ensure that each person is CEO of his own job, based on concepts such as responsibility, increasing added value, creativity, innovation, ensuring all issues, proactivity, continuous improvement, etc..
In addition, every employee of the company should enjoy their job, in order to make the most of what he can, getting through teamwork, under a matrix structure, to grow the value of the entire company.
Aspects such as competency management, deployment of objectives, career and training plans, compensation policies aligned to the goals, versatility plans, reconciliation plan, etc., are some of the tools to achieve the levels set in the “Plà Xispa”, making the motivation and commitment of people is aligned with the business plan.
All this, with a good selection of the best professionals in the sector, has led to AUSA to be one of the best companies to work for in Spain, having managed to be on the list of Great Places to Work for five consecutive years and improving year after year.