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AUSA Universe

AUSA is the global manufacturer of compact industrial vehicles for moving materials and road maintenance.

Production

Production capacity of more than 10,000 vehicles per year.

Know-how

More than 60 years designing, manufacturing and improving our vehicles.

Global presence

AUSA's headquarters are located in Barcelona and it has subsidiaries in France, the UK, Germany, the US and China.

Distribution

Present in 90 countries, across 5 continents, with 500 dealers.

Exports

70% of our production is exported outside the Iberian market.

Innovation

Innovation is key to maintaining leadership and driving the company into the future.

AUSA stands out for the robustness, reliability and design of its products.

A vision for the future

At AUSA, we design our vehicles with the future in mind. We know first-hand what our customers need and we also work to incorporate features that will be essential in the future.

AUSA's industrial vehicles have always stood out for their design, with lines that are ahead of their time and have left their mark for generations to come. Lines that convey the brand's values and make them unique.

Quality

Behind every vehicle that we manufacture and deliver is an amazing team of people who are fully involved in the entire process and ensure perfection in each phase.

AUSA chooses the best suppliers from each sector by performing its own audit, in order to guarantee high standards of quality.

All parts designed by the R&D team are analysed on receipt by advanced high-precision equipment to ensure flawless manufacturing.

All of the vehicles that we produce undergo dynamic testing to ensure perfect operation. Once ready, our experts monitor every detail closely to guarantee perfection.

At AUSA, we are so sure of the quality of our vehicles that we offer a warranty of up to 3 years following delivery, exceeding the legal requirements.

 
 
 
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Use the chronological bar to access the year that interests you.

History

The history of AUSA is a business success story. It all began with the dream of four friends, who founded the company in 1956 as a result of their love for engines, pursuing a shared ambition that has made the company what it is today, selling compact industrial vehicles in 90 countries across 5 continents with a network of 500 dealers.

1956

The birth of AUSA

The four friends, Maurici Perramon, Antoni Tachó, Guillem Tachó and Josep Vila, established an organisation called Automóviles Utilitarios Sociedad Anónima (AUSA) in order to launch their dream: the production of a microcar under the PTV brand, whose name came from the initials of its founders' surnames. They were mass produced and 1,100 units were sold up to 1961. Produced with 100% AUSA technology, the PTV brand became a symbol of quality and comfort.

1961

The business is reinvented

With a clear vision for the future, it was decided to reinvent the business and start to produce dumpers for the construction sector. AUSA popularised this vehicle and people started referring to these products with the generic name of "an ausa".

1967

The first all-terrain forklift in the world

Years later, the innovative spirit of the company led to a new milestone with the introduction of the first all-terrain forklift in the world, the CE 800, with a lifting capacity of 800 kg.

1969

The internationalisation process begins

With the clear aim of continuing to expand the business and avoid dependence on the Iberian market, the company took a step forwards and opened a subsidiary in Perpignan (France), which marked the beginning of the internationalisation of AUSA.

1977

Exporting to new continents

With the success of AUSA's vehicles in various countries, taking advantage of its geographical and cultural proximity, the company began to market its products in Africa and South America.

1982

Product diversification

AUSA diversified its business line, adding to its products with the first multi-service vehicle for municipal use, the DV15. The success of this vehicle led to new models in this range in subsequent years.

1988

Expanding in Europe

The process of internationalisation continued and AUSA opened a subsidiary in the UK, the country with the highest sales of dumpers in the world. During this decade, the company began to exhibit at the sector's most important trade fairs in Europe.

2000

New all-terrain forklifts

The company took innovation and design one step further, launching a new range of forklifts on the market with an innovative design, hydrostatic transmission and the impressive new feature of an ergonomic multifunction joystick.

2002

A subsidiary is opened in Germany

The sharp increase in sales and the excellent economic outlook resulted in a subsidiary being opened in Germany, in order to respond to the growth in Central and Eastern Europe.

2006

Production of the 100,000th unit

In the same year that AUSA celebrated its 50th anniversary, it also achieved the milestone of producing its 100,000th unit.

2008

Addition of a new product range

The industrial product range was completed with the launch of a series of compact telescopic handlers, with an innovative concept that set AUSA apart from the competition and offered unique qualities.

2009

First vacuum sweepers

The business lines increased with the first 3 m3 vacuum sweepers for road cleaning. A short time later, the first 2 m3 units were launched, the most advanced on the market, which were a huge sales success.

2015

Consolidation in the global market

In response to the significant sales potential in the US, a subsidiary was opened in California. In the same year, a contract was signed with Brussels City Council to supply a significant number of vacuum sweepers.

2017

Record order

In 2017, an agreement was signed for the largest order of vehicles in the history of AUSA, with a contract to supply 500 dumper, forklift and telescopic handler units to the largest rental company in Europe.

2018

Launch of the most advanced dumper

Launch of the new 6-ton articulated dumper model, which introduced key technological and functional innovations to the sector and marked the beginning of a new era in the brand's designs.

Mission

At AUSA, we design, produce and market compact industrial vehicles that offer our customers performance and innovation and actively contribute to the development, progress and increased quality of life of society at large. We provide sustainable solutions for the construction of buildings and roads, the movement of materials and road maintenance.