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AUSA expands its presence in Belgium with BIA as new importer

•    AUSA and BIA Group join forces for distribution and after-sales in the Belgian market.
•    The new importer has more than 30 regional distributors.

AUSA, a company that specialises in the design, manufacture and sale of compact all-terrain industrial vehicles, has signed an agreement with the BIA Group, a Belgian company dedicated to the sale and service of equipment for public works, mines, quarries and transportation, for distribution and after-sales of AUSA products in Belgium.

“2020 is a key year for AUSA due to the high number of new technological and low emission product launches. The agreement with BIA, a Belgian family group with an extensive commercial expertise and a strong technical knowledge, together with its modern efficient dealer network will allow us to expand our market penetration in the machinery sales and rental sector in a key market for the AUSA Group”, says Juan Urkijo, AUSA Sales and Marketing Director.

The BIA Group, for its part, becomes the AUSA importer for the sale and after-sales service of the brand in the Belgian market, where the products will be distributed through its network of more than 30 regional dealers.

“AUSA vehicles are a perfect complement to our catalogue, which allow our service partners to strengthen their regional offering of products and services. In addition to an extension of the range, our dealers benefit through this operation from a simplification and harmonization of their supply circuit, support for the training of their personnel, as well as technical and commercial support”, indicates Gregory de Jacquier, General Manager of BIA BENELUX.