Private Area

Back to blog

AUSA and Warwick Ward join forces to distribute the brand throughout various regions of UK

AUSA, a manufacturer of compact all-terrain industrial vehicles, has signed an agreement with Warwick Ward, one of the largest suppliers of earthmoving and waste recycling equipment, and spare parts in Europe. The agreement encompasses the distribution of AUSA dumpers, rough terrain forklifts, and compact telehandlers throughout the North East, Yorkshire and South East regions of England.

"This new agreement will allow us to penetrate new sectors where our products have great potential," says Russell Perrett, Country Manager of AUSA. "Warwick Ward has long and successful experience in the recycling and scrap metal industry. It is a well-recognized company in the UK for its high standards of customer support and industry expertise, with longstanding relationships that highlight their commitment to excellence."

"AUSA offers a range of compact products that perfectly complement our portfolio," states Simon Causier, Commercial Director of Warwick Ward (machinery) Ltd. "Their innovative vision has allowed them to recently update their models, turning them into even more reliable and advanced vehicles that we are confident will add significant value in the recycling and construction sectors. Specifically, we see the 2.5-tonne capacity forklift, the C251H, as a perfect machine for handling heavy loads quickly and efficiently."

With this agreement, AUSA strengthens its dealer network in the United Kingdom, where it has had a presence since 1988, and aims to further consolidate the brand in the coming years. Meanwhile, Warwick Ward will have different units from the three AUSA product ranges at each of its four commercial locations.