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AUSA sets its sights on Belgium to expand its range of handling equipment in Europe

•    Together with its partner Notenboom, it has set up a distribution centre for machinery, spare parts and its after-sales service.
•    This approach is part of AUSA's strategic plan to double its turnover by 2026.

AUSA is going full steam ahead with its strategic global expansion plan and, for this purpose, it has identified Belgium as an important country for this growth. Belgium is one of the European markets with the highest demand for compact handling machines, so AUSA and its local partner have set up a 1,200 m2 site entirely for the distribution of machinery, the sale of spare parts and the after-sales service of the manufacturer from Barcelona.

In this new commercial project, AUSA will work in partnership with Notenboom, a company based in the Netherlands, with which it has a long-standing business relationship.
“For AUSA it is essential to increase its presence in one of the biggest markets of handling machinery in Europe, where a quick and efficient service is key for customers. For this reason, we are sure that opening this new office is a strategic step for the brand. We have over ten years of shared experience with Notenboom as partners in the Netherlands, where we have established a strong network of dealers with an outstanding after-sales and a bespoke service which are perfectly tailored to the needs of the market”, noted Mario Torres, AUSA Country Manager.

“The Netherlands and Belgium have similar needs when it comes to machinery. Therefore, the excellent results being achieved by AUSA's products, with sustained growth over the last decade, make us sure that we can also have great success in Belgium, where the brand is very highly rated because of its reliability, efficiency and design”, remarked Richard Notenboom, CEO of Notenboom. “Our aim is to boost sales, and empower the brand for the AUSA dumpers, forklifts and telehandlers in the areas where there is a growing need for compact machinery”.

The new facilities in Willemstad are in a strategic location in the Netherlands, a few kilometres from the border with Belgium. This site will make it possible to house a large stock of AUSA machines and it will be able to supply spare parts and offer after-sales support to both countries within 24 hours.

With this latest step, AUSA is continuing with its ambitious strategic plan for global expansion, aimed at doubling its turnover by 2026. This plan involves growing the brand, chiefly in the North American, Asia-Pacific and Central European markets.